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The issues generated by gender inequalities, global warming and the revitalisation of the rural environment are the challenges that inspire this project whose central axis revolves around local communication.
Driven by 5 key players in the Spanish media landscape, the ONDA ODS project (SDG Wave in English) aims to implement a local communication strategy that raises awareness among citizens and encourages reflection and debate on these challenges, which are absolutely transversal to people who live in this country.
¿QUÉ ES ONDA ODS?
UNA APUESTA POR LA JUSTICIA GLOBAL DESDE LA COMUNICACIÓN LOCAL
♦ Más de 240 medios locales en 11 comunidades autómomas
♦ 300 programas audio y video sobre medioambiente, equidad de género, lucha contra las desigualdades, cambio climático, etc..
♦ 2 eventos estatales para medios locales sobre los Objetivos de Desarrollo Sostenible (ODS) y la Agenda 2030
♦ 12 ciclos de formación en comunicación radiofónica y audiovisual para 120 jóvenes en 12 municipios
LOS ODS Y LA AGENDA 2030
UNA ESTRATEGIA MUNDIAL PARA UN PLANETA MÁS EQUITATIVO
Los Objetivos de Desarrollo Sostenible son un llamamiento universal para poner fin a la pobreza, proteger el planeta y garantizar que para el 2030 todas las personas disfruten de paz y prosperidad.
En consecuencia, se ha establecido una agenda internacional proyectada hasta el año 2030 que se compone de 17 objetivos y 169 metas. Se trata de la Agenda 2030, una hoja de ruta mundial para alcanzarlos.
¿QUÉ ES ONDA ODS?
UNA APUESTA POR LA JUSTICIA GLOBAL DESDE LA COMUNICACIÓN LOCAL
♦ Más de 240 medios locales en 11 comunidades autómomas
♦ 300 programas audio y video sobre medioambiente, equidad de género, lucha contra las desigualdades, cambio climático, etc..
♦ 2 eventos estatales para medios locales sobre los Objetivos de Desarrollo Sostenible (ODS) y la Agenda 2030
♦ 12 ciclos de formación en comunicación radiofónica y audiovisual para 120 jóvenes en 12 municipios
LOS ODS Y LA AGENDA 2030
UNA ESTRATEGIA MUNDIAL PARA UN PLANETA MÁS EQUITATIVO
Los Objetivos de Desarrollo Sostenible son un llamamiento universal para poner fin a la pobreza, proteger el planeta y garantizar que para el 2030 todas las personas disfruten de paz y prosperidad.
En consecuencia, se ha establecido una agenda internacional proyectada hasta el año 2030 que se compone de 17 objetivos y 169 metas. Se trata de la Agenda 2030, una hoja de ruta mundial para alcanzarlos.
WHAT IS ONDA ODS?
A COMMITMENT TO GLOBAL JUSTICE THROUGH LOCAL COMMUNICATION
♦ Over 300 local media in 11 Spanish regions.
♦ 300 audio and video programmes on the environment, gender equality, combating inequalities, climate change, etc..
♦ 2 statewide events for local media on the Sustainable Development Goals (SDGs) and the 2030 Agenda.
♦ 12 training cycles in radio and audiovisual communication for 120 young people in 12 municipalities.
THE SDGS AND THE 2030 AGENDA
A GLOBAL STRATEGY FOR A MORE EQUITABLE PLANET
The Sustainable Development Goals are a universal call to end poverty, protect the planet and ensure that by 2030 all people enjoy peace and prosperity.
As a result, an international agenda has been set for the period up to 2030, consisting of 17 goals and 169 targets. This is the 2030 Agenda, a global roadmap for achieving them.
A STATEWIDE ALLIANCE OF LOCAL MEDIA
A STATEWIDE ALLIANCE OF LOCAL MEDIA
EMA-RTV is the Andalusian network of local public and community media. It integrates more than 90 broadcasters.
EMUGA - Radiofusiòn is the Galician network of local public media with 25 associated stations.
ReMC is the state network of community media. It has 30 associated entities, present in 11 communities.
RTVC is the local radio station of Cardedeu (Barcelona). It was the first community television station broadcasting in Catalan.
La Xarxa is the Catalan network that provides content and services to more than 200 local radio, television and online media.
MORE THAN 300 LOCAL RADIO STATIONS AND 2.5 MILLION LISTENERS
MORE THAN 300 LOCAL RADIO STATIONS AND 2.5 MILLION LISTENERS
The project will be developed in 11 autonomous communities with the participation of more than 300 local, community and public radio and TV stations, with an estimated audience of more than 2.5 million listeners. Through the production and broadcasting of informative programmes on the 2030 Agenda, podcasts and audiovisual capsules on gender inequalities and global warming, the Onda ODS project makes the slogan “think globally, act locally” a reality.
SONANDO LOCAL: A "NETFLIX" OF AUDIOVISUAL CONTENT ON ODS PRODUCED LOCALLY
SONANDO LOCAL: A "NETFLIX" OF AUDIOVISUAL CONTENT ON SDG PRODUCED LOCALLY
To celebrate the International Radio Day (February 13, 2023), and after a year of joint work in the implementation of the project, the Andalusian Association of Municipal and Community Radio and TV Broadcasters (EMA-RTV), the State Network of Community Media (ReMC), the Galician Association of Municipal Broadcasters (EMUGA) and RTV Cardedeu (La XARXA) have launched SONANDO LOCAL, the first European OTT platform for audiovisual content local produced by local media & organizations & adapted to the current consumption of audiovisual content.
Sonando Local will offer the public content in 4 languages (Spanish, Catalan, Basque and Galician), produced by local media and aimed at influencing and raising awareness among the population about the global challenges that we will have to face in the coming decades: environment, gender equality, revitalization of rural areas, decent work, fight against inequality are some of the thematic axes that underpin this platform. Users will be able to view or listen to inspiring materials free of charge, with a view to promoting the achievement of the goals set by Agenda 2030 and the Sustainable Development Goals (SDGs).
Visit the platform: https://sonandolocal.org/
STATEWIDE MEETINGS OF LOCAL MEDIA
STATEWIDE MEETINGS OF LOCAL MEDIA
The project partners will organise 2 national meetings in the framework of Onda ODS. These events will include public debates, internal seminars and conferences. They will allow to explore strategies that contribute to the implementation of the 2030 Agenda from local communication. They also aim to promote the exchange between communication professionals of good practices in terms of advocacy strategies, political advocacy or media literacy around the priorities of the 2030 Agenda.
The first event took place within the framework of the Mercat Audiovisual de Catalunya (MAC) in Granollers and RTV Cardedeu (RTVC) from June 1 to 3, 2022. In addition to conferences and lectures, a special TV program on SDGs was organized from RTVC studios, with the participation of students from 3 schools.
The second statewide meeting of local media, entitled Global Challenges, Local Impact, was held in Seville on November 17 and 18, 2022. It was attended by more than 20 experts. The round tables and conferences were broadcasted in the more than 90 EMA-RTV partner stations.
BOOSTING CITIZEN PARTICIPATION BY MEANS OF TRAINING COURSES
To encourage the active participation of the population in the promotion of the objectives of the 2030 Agenda, EMA-RTV, EMUGA, REMC and RTVC will promote during 2022 several training cycles in communication and management of radio and audiovisual tools in 12 rural municipalities aimed at 120 women, young people and members of entities that promote ecological transition processes at the local level.
To encourage the active participation of the population in the promotion of the objectives of the 2030 Agenda, EMA-RTV, EMUGA, REMC and RTVC will promote during 2022 several training cycles in communication and management of radio and audiovisual tools in 12 rural municipalities aimed at 120 women, young people and members of entities that promote ecological transition processes at the local level.
At the same time, the participants will be in charge of producing a series of radio programmes and videos related to the challenges faced by our territory, which will become part of the contents disseminated within the framework of the global communication strategy generated by the project.
At the same time, the participants will be in charge of producing a series of radio programmes and videos related to the challenges faced by our territory, which will become part of the contents disseminated within the framework of the global communication strategy generated by the project.
